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          A letter from BOE’s Chairman

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          New Brand Position

          Brand Mission

          Brand Promise

          Brand Principles

          • Brand Mission

            Change life with heart

          • Brand Promise

            Through respecting technology, insisting on innovation, and the integration and development of core, screen, air/ware and, empowering multiple values for partners and creating a better life together.

          • Brand Principles

            Technology leadership | Product excellence | Integration and symbiosis | People-oriented

          Brand Mission

          Brand Promise

          Through respecting technology, insisting on innovation, and the integration and development of core, screen, air/ware and,
          empowering multiple values for partners and creating a better life together.